First of all decoide what area or niche subject your going to focus on. Is it brand, marketing, fashion, itallian shoes, whatever your subject or niche, make sure your content is both lively and engaging. Mind map, have a strategy, a plan, a structure. Build effective content and utilise yoast or seo for high ranking of your site. Post to your various social media channels minimum 5 times a day, and request your audience share your post. Be consistent in your endeavours, have a routine , enjoy the process, engage with your consumers. Know the reasons they invest in the products that they do. Why are they being engaged by your competition. Boost your traffic, post regularly, Build a conversation, do not leave your website to just be a page on the internet. You want open dialogues, a forum, engagement, open debates, about topics and products, you want passionate consumers, you want hungry clients, you want an active readership with busy hands. Content is always king. Your content must be crafted with the right keywords and seo terms, utilise your backlinks, share your posts with other bloggers and websites, magazines. Use listicles, use hooks , create headlines like 100 best , countdown to the best brands, hottest products in the market, Tornado trends that will blow you away, your red carpet of deliciously dynamic business do overs, Bitesized businesses juggernaut success, Business kingpins and how they did it. You want to captivate your audience. Using articles, and hooks that are like clickbait. Remember when audiences navigate the search engines we live in such a microwavable society , consumers want things quickly, so they type in short terms. Pay attention to trends in the market, in your niche, narrow down your niche and corner the market. The smaller the niche , the easier it is for you to test your product and dominate the market.Research , analytics and data is key, data drives products, with the data you acquire this should help you test your product and see what works and what doesn’t, with your demographics. What is appealing, and what isn’t. You can test through content on your social media, what content is appealing to your audience the most, Engage them in quiz’s question and answer, short surveys, feedback forms , newsletters, and make sure their engaging with your site and navigating it in all its entirety. Ask the right questions.
How well do you know your audience? How well do you know the habbits of your demographic and the way they navigate the search engines. What are they typing in? What sites are they visiting ? And most importantly what key words are they typing in? One of the most popular hooks in any niche is how to Monetise it,how to bring in a second income, how to make six figures,how to build a following for a site within that niche, how to get more customers, how to get higher engagement, how to get more conversions through things like dropshipping, affiliates, right now people want to know how to invest minimal and get maximum. Great hooks I can think of Traffic Tornado how to explode traffic within your niche, monopoly over the market, how to ensure your audience is engaged focus and fully invested. Converting leads, appointment settings, branding, another trick is to look at the kdp rocket, look at popular books within your niche and how many copies have sold,could you produce your own ebook or piece utilising knowledge of similar markets? Research , research , research. The more time you invest gathering research the more knowledge you’ll have.
Please show your support and checkout my awesome read
Join us for a journey of success with prolific entrepreneur,investor and business gambit Ed Balde. A fab businessman with an exceptional portfolio,network and keen eye for trends and knowledge of the market, follow his insights and be inspired by his story.
What is your name and give us a brief about your business?
> I am Ed Balde, Founder and CEO of UK and US based LanguageTech company Yazyk.
We have been in business since 2015. At Yazyk, we translate, proofread, localize content for offline purpose but also for websites, for organic search, for paid search and for social media.
Why did you start this business?
> There was a growing need to help businesses (large and small) break the language barrier whilst facilitating cross-country communications in the corporate world. This industry has almost doubled in size since we started and it’s not bound to stop as international business and globalization is still very much here despite the global economic crisis we are in.
What is your background?
> I am a French Londoner originally from Paris who settled down in the UK a decade ago. London is where I started my company. I have a sales background and I attended the Leonardo da Vinci University in Paris then I studied e-business at the University of Montreal (HEC).
Before starting my entrepreneurial journey back in 2011 – first as a part-time freelancer – I was a sales manager working for other tech companies in Paris and London. I have been using both French and English on a daily basis during my sales career which then proved very useful as currently half of Yazyk customers are based in France, Belgium, Luxembourg, Switzerland and Canada.
What inspires you?
> I love bringing fresh ideas that will contribute to creating a new segment in the market – and fulfill a need. Opening businesses to the world (which by the way is our catchphrase) is to me a rather fascinating expression in itself. No more borders when it comes to languages in the corporate world. Contributing to reaching this goal does inspire me!
What motivates you when business gets challenging?
> Knowing that whatever happens there is always a possibility to make a way throughout, knowing that by pushing myself to the limits I will find light at the end of the tunnel, a reward, a large contract, great feedback from our customers. That.. makes me proud and keeps me motivated even when facing difficulty.
How do you keep going?
> Innovating constantly, looking for new ways to address the needs of the audience is the key. Managing a company especially in a competitive industry like language services is like a constant fight. It never gets dull. We keep on re-inventing ourselves and that’s how we keep going towards our goals.
What challenges have you faced?
> Competition is always a barrier which we manage pretty well here at Yazyk I must say through competitive pricing and great service all the way. COVID is also a challenge for many businesses these days although it had a somewhat slight impact on our business and fortunately we went through it fine being 100% online based, plus businesses still need to work globally even when there is a pandemic.
Tell us about your brand
> Alongside our multilingual translation, SEO, Pay Per Click and Social Media Optimization offering, we are launching a new software to manage all these services in one place – which we plan to roll out in early 2021.
This revolutionary SaaS language platform will be optimized for both desktop and mobile use, in the corporate world.
It will use a combination of human interaction together with Artificial Intelligence. The Yazyk team has added a special ingredient that will make us unique in this particular marketplace. Like they say, mom’s the word 🙂 I personally cannot wait for its release as the market is currently very much demanding it!
Creativity produces both pain and promise. From the paradise of words to the elite sketch of an artistes pen, we escape beyond distraction. Beyond the boughs of our blessed reality, to a kingdom where giants sleep, and castles refuse to be concocted in air How many of us spend year in and year out, terrified of rejection, that stamp of disapproval. Yes you are, yet no your not who you profess to be. Therefore we procrastinate, tip toeing towards our greatness, eager to explore our hungry selves. As a creative remember there are always three perspectives, you, the publisher, and the audience. If it’s a product, well, whatever you produce becomes product. The internet is your marketplace, it is your playground, to pitch, market and make a profit. Every creative needs a handbook, a marketing guide that assists you with the financial conversion of creative product to financial outcome. Where is the gap in the market? Are you using Google keywords or the search engine optimisation tool to find what your audience is looking for, have you created a mind map with much structure to organise other elements of your journey, such as networking. Some of us are beyond our dreams, once you find a formula, stick to it, it may be repetitive, tedious, exhausting, yet you are striving towards a positive outcome. Keep going!